The plaintiff claimed that a search he conducted by typing his name (in Hebrew, English and Bulgarian) led to the book "The Bulgarian Fraud" (paragraph 22 of the plaintiff's affidavit). This argument was supported by the expert opinion on behalf of the plaintiff, Yuval Cohen, who describes how he found that typing the plaintiff's name in English brought the surfer to the book (p. 1 of Yuval Cohen's opinion). The expert on behalf of the defendant, Revital Salomon, also notes in her opinion that a search for the plaintiff's name in English also leads to a picture of the book (p. 13 of the Revital Salomon's opinion). It should be noted that no similar results were provided for the search for the plaintiff's name in Hebrew, but it turned out that during 2017 there was an attack in the Har Adar area, during which a person whose name was identical to the plaintiff's was injured, so that a search in Hebrew with the plaintiff's name leads to a variety of results related to that person and that attack (testimony of Yuval Cohen at p. 59 in prot).
The plaintiff, based on Yuval Cohen's opinion, claimed that the defendant performed "sophisticated, consistent, covert and overt actions" in order to associate the plaintiff's name with the villain in the search engines (p. 1 of Yuval Cohen's opinion), but no evidence was presented to support this claim, and no attempt was made to present an explanation of how the defendant could have performed such "sophisticated actions" in order to link the plaintiff's name to the villain's character.
At the same time, it turned out that the defendant himself mentioned the plaintiff by his full name in connection with the book. For example, in an interview he gave to Vasiława (Appendix 4 to the statement of claim), the defendant states as follows:
"I visited once at the invitation of an Israeli who lived there by the name of Amit Steinhardt for a business visit to the city of Varna"
The same was true of Vasislava's testimony (paragraph 4 of Vasislava's affidavit).