Afik News is the bi-weekly professional magazine of Afik & Co. Attorneys and Notary
SubscribeFrom Pandorogate to Smotrich and Regev – Influencers and Covert Campaigns
High-Tech and Technology
Commercial, Banking and Financial
An article on the obligation to disclose compensation received by online influencers for product promotion, both in light of Chiara Ferragni's "Pandorogate" affair and in light of the more serious incidents of May and June 2025, in which the Israeli Minister of Finance and Minister of Transportation conducted campaigns while concealing this fact. The article was written by Doron Afik, Esq. and Hila Rosenberg, Adv. of Afik & Co
An obligation to develop an innovative product is not necessarily a best-efforts obligation
High-Tech and Technology
Commercial, Banking and Financial
Dispute Resolution
A manufacturer agreed in an agreement to deliver an innovative machine but failed to fulfill its obligation. The Court held that the project’s innovation does not exempt the manufacturer from its duty to deliver the product. A best-efforts obligation is essentially behavioral -it includes the duty to act professionally, skillfully, and diligently to achieve the […]
The decision whether to give a bonus to an employee after the end of employment is at the discretion of the employer
Labor Law and Immigration
Dispute Resolution
An employer announced that it intends to grant a bonus to employees for past achievements in two installments. The employer refused to grant the second half of the bonus to an employee who announced her resignation, because she would no longer be deemed an employee on the date of the second payment. The Court rejected […]
A pre-marital asset may become joint property if treated as such during the marriage
Notarial Prenups
Notarial Services
Domestic Relations
A married couple built and managed apartments on land the wife had received as a gift from her father prior to the marriage with the land and apartments recorded on her name only, but the income from these apartments was deposited into a joint bank account. After 23 years the couple divorced and the husband […]
Negligence of a partner in managing bank accounts and supervision does not reduce liability for theft by his partner
Business, Corporate and Joint Ventures
Dispute Resolution
Commercial, Banking and Financial
A business owner established a business and opened a bank account in his name, through which the business funds were managed. At the same time, the other partners were responsible for operating the business. However, the owner gave the partners access to the account and did not supervise their actions. During this time, the partners […]
A shareholder who is not personally a party to an arbitration agreement will not be added to the arbitration proceeding to which the company is a party
Business, Corporate and Joint Ventures
Dispute Resolution
A controlling shareholder in a company was added as a party to an arbitration proceeding, even though he is not personally a party to the arbitration agreement, but rather the company. The Supreme Court held that there was no reason to add the controlling shareholder to the arbitration proceeding by virtue of piercing the corporate […]
A publication does not have to be slanderous or condemnatory to be deemed defamatory
Privacy, GDPR, Confidentiality and protection of reputation
Dispute Resolution
An influencer published posts which included the phone numbers of leaders of the Kaplan protest (protests against the Israeli government) and encouraged her readers to contact those people and purchase various retail products from them, even though those people do not sell products. As a result of the publication, the people were harassed with dozens […]
Operating an unlicensed trading platform while not disclosing this to investors is a criminal offence
Criminal Law
Capital Markets and Stock Exchange Regulations
People operated a computerized trading platform that enabled investors to trade with it in a contract for differences – a financial instrument which value derives from the price of the underlying asset, as determined by the trading platform itself. The lack of license for the trading platform was not disclosed to the investors, and they […]
