Shalev and Adar are also of the opinion that sometimes the duty to give reasons is the order of the day. "If the purpose of the notice is only to inform the breacher of the injured party's decision to cancel the contract, then an unreasoned notice is sufficient for that purpose. If, on the other hand, the purpose of the notice is to enable the breacher not only to know about the injured party's decision, but also to assess its legal validity, then it seems that the notice must include reasons that will enable the breacher to formulate his position on this question... It is appropriate to impose on the injured party the burden of explaining the cancellation notice and to state in it, at least in general terms, what is the basis that gives him, according to him, the right to cancel the contract. An injured party who does not do so and sends the breacher a casual notice of the cancellation of the contract is therefore not disobedient, and will not be considered, for general, to have given a valid notice of cancellation" (Gabriela Shalev and Yehuda Adar Contract Law - The Remedies: Towards Codification of Civil Law 643 (2009) (hereinafter: Shalev and Adar)). At the same time, they are also of the opinion that if the breach knew, or should have known about the existence of the cause of cancellation, it would be valid even without reasoning (ibid.).
In our case, the increased duty of good faith justifies and even requires the existence of the reasoning accompanying the cancellation notice. In light of the fact that the contractual relationship was expected to last for a long time - in a manner that aroused heavy reliance on the part of the franchisees - the latter have the right to know why and why the dramatic step of cancelling the contractual relationship with them was taken. This is strengthened by taking into account the provisions of the agreements, which establish specific and defined cases in light of which Max can cancel the agreements. The duty to give reasons will enable the franchisees to plan their steps, and to see whether they will seek to continue to enforce the contracts that were entered into with them and on which they relied. It will allow them to assess the legal validity of the cancellation notice given to them.